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"Hear the Latest Blogging Strategies!"

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Chris Frerecks Photo
4/4/08 Interview with Chris Frerecks

Kinetic Knowledge / Real Estate Blogsites
PO Box 3654
Avon, CO 81620

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The Basics on Blogs

  1. A blog is a kind of web site that is a very fast way for non-IT people to create and distribute timely and informative content on the Web; the focus of blogs should be on compelling content for online consumers.
  2. Real estate professionals need to share what they know and what they can do so that online consumers can find them; a blog is a way for agents to make themselves accessible and to allow consumers to develop a comfort level with them; helping people through a blog can lead to sales.
Tips for Getting Started with a Blog

  1. Finding a good, competitive solution is not hard; in choosing resources, Frerecks recommends paying attention to factors such as design capability, search engine optimization and ease for people to subscribe (RSS via email).
  2. The first step is to choose a reliable, accountable service that will also educate you on an ongoing basis because the Web is always evolving; work with someone who will configure a customized solution to meet your needs.
  3. The difference between free and paid services can be great in the degree to which features and upgrades are offered and supported; often you pay for accountability, control, service and education.
  4. Some key issues with blogs are whether you own your own content, have the brand and domain that you want, and have control over the blog.
Web Sites vs. Blogs

  1. Web sites tend to be creations of web designers that agents do not alter very much; blogs are characterized by fluid content that depends more on agents themselves; it is important to keep a blog current.
  2. Search engines deploy spiders to canvass the entire Web for content; because blogs make the creation of content easy, they are more likely to be found by search engines and to have their content indexed.
  3. All of the answers to routine questions that agents share anyway are possible content for a blog; if you provide information that benefits consumers, you boost the chance that they will choose to work with you.
Getting Your Blog Recognized

  1. Associate your blog with your existing web site, especially if that web site has already generated indexing and has a date stamp.
  2. Search engines aggressively strive to keep content out of their indexes that does not have value, so new sites undergo review; association of a blog with an existing site speeds recognition and entry into the indexes.
  3. Do not rely solely on search engines for blog traffic; let people on your prospect and client list know that you have a blog and make it easy for them to subscribe via RSS or email conversion to RSS (features that can be incorporated into a blog solution).
  4. Volunteer with local news sources to share information about the community and real estate; media exposure has public relations value for you.
  5. Agents with more than one specific niche (e.g., geographical area or commercial and residential services) might have a blog for each on.
More on Search Engine Recognition

  1. The more focused the content of your blog the better to attract search engine interest in you as a relevant provider of answers on a specific topic.
  2. Keep up with the evolution in how search engines evaluate sites; e.g., substantive titles are important for blog posts, and the subject should be reiterated early in the content itself.
  3. How search engines evaluate links is also evolving; while all links once mattered, now they must be relevant; the links that count the most are part of site content; a blogroll on the navigation bar is not as relevant.
  4. Links to blogs in other geographical areas, while they might generate relocation referrals, are not considered competitively relevant by Google.

  1. While it is important to make your blog interactive, be sure that comments that appear on your site are useful to the conversation—look at comments before they become public; one danger is bots, software traveling the Web trying to drop comments that are not relevant.
  2. Some free solutions may not offer comment moderation at all and many may not block bots.
Creating Local Brand Awareness

  1. Join forces with local news outlets to gain recognition within your community for your real estate business; leverage your contact list.
  2. If you share good local information, it is likely that you will develop a brand as a result; your blog will generate leads to the degree that you build interest, trust and respect.
Advantages of Blogging

  1. The goal of a blog is to meet the needs of researching, web-using consumers and help them develop a comfort level with you.
  2. The only disadvantage to having a blog is not using it; if you work it as a tool, you will get results; do not start a blog unless you are willing to make a commitment to it.
  3. As an advertiser using traditional marketing, you buy access to an audience with limited time and space and with no guarantee of being noticed; blogging is much more effective at lower cost—there is no limit to the information you can provide; your information is available to anyone who wants it on their terms and timeline.
Favorite Web Resources for Blogging

  1. Frerecks business site is
  2. Check out as an example of a successful blog.
Contact Information for Chris Frerecks:

(v) 800.477.1451
(f) 800.477.1451

Real Estate Sites & Tools in this Briefing:

Frerecks business site:
Exemplary real estate blog;