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"Powering Yourself Online!"

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Doug Devitre Photo
1/8/10 Interview with Doug Devitre

Devitre Holdings, LLC
1213 Oakleaf Drive
St. Louis, MO 63119

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Making Time for Social Networking

  1. Initial time has to be invested to get set up to use social media correctly; the ongoing time required to maintain what you have is then minimal.
  2. Tasks to accomplish at the beginning include creating profiles, establishing your database on each site and integrating sites to work together as a system.
  3. Build your database connections through your sphere of influence (especially past clients); having relationships online makes it easy to communicate your expertise.
Tips for Participating in Social Media

  1. Attempt to reach people through their preferred online communities; for example, LinkedIn is known as the professional online community while Facebook is the top general social network.
  2. Keep an active profile on many social media sites - at least the 20 most popular; good resources to check popularity are, and
  3. Focus your attention on the few sites where you expect to reach more people appropriate for your business.
  4. Create a profile template (as a Word document, for example) that covers the frequently asked questions on most social media sites; cut and paste answers from the template into particular social media sites to save time and to be consistent.
  5. Use an Excel page to track your social media participation; there should be separate columns for social media site names and urls, usernames, passwords, and profiles; Devitre recommends a Social Media Account Tracker Page tool. [See link in list below.]
  6. The job of making regular entries (a cut-and-paste activity) can be outsourced or delegated to an in-house marketing assistant.
The Significance of Your Database

  1. Your database is your most valuable asset; use your own contact management software to keep it organized; ACT! and Outlook are two such tools used by many real estate professionals.
  2. Export your database from your contact management software into a file that will work with social media platforms; most platforms will accept a .csv file (a comma separated value file).
  3. All fields do not have to be exported - first name, last name and email address are most important for social networking purposes; all contacts do not have to be exported either - they may be grouped according to various personal and business associations.
  4. Up-load the relevant groups and fields into LinkedIn, Facebook, etc.
  5. When you make bulk entries into a site such as LinkedIn, a notice from the site goes out to each entry name; to improve your rate of acceptance, make the message for this notice seem personal instead of relying on the standard default message.
  6. Be the only one who does what you do in the way that you do it; the guiding principle for using social media is: BE UNIQUE!
  7. Sample wording for the notice to entries could be: “Thank you for being a valued client [or business partner or member of my professional network]. Please add me as a contact on LinkedIn so that you can keep in touch with me on a regular basis.”
Social Media’s Impact on Doing Real Estate Business

  1. Using social networking enhances your ability to position yourself as a real estate expert; having showcased your skills online, you can save time in listing appointments.
  2. By using a variety of social media sites, you can accommodate the different preferences of clients to keep them updated throughout the sales process; however, establish a brand that is consistent across social media sites to build your image as an expert in a certain niche; specialization will enhance your success.
  3. By creating and delivering social media content on a regular basis, you remain visible in the marketplace and improve your chances to receive business.
  4. Social networking can support occasional marketing of listings in an indirect way (through sharing and collaborating); mentioning listings on social media regularly will cause people to tune out your messages.
Social Networking Sites for Real Estate

  1. LinkedIn is the premier professional social network, while Facebook is more expansive and allows inclusion of photos, videos and other creative sources of information; use Facebook to build up a network of friends through your sphere of influence.
  2. Your database should consist of your sphere of influence - people who know, like and trust you and will refer you - plus people who express interest in your services; do not feel obligated to accept those you do not know as Facebook Friends.
  3. The best use of Twitter is to create short messages that will take people to other web sites or blogs that position you as the expert in your niche.
  4. Syndication programs such as Ping allow social media content to be distributed to multiple platforms with one upload; another strategy is to combine RSS feeds to multiple sites - is a resource for this.
  5. Distribution tools are specific to different kinds of content; decide on the content (articles, photos, PowerPoint, YouTube and other video), select an appropriate tool to upload it, and decide where you want the content to go.
Efficiency Tools

  1. An iPhone allows you to make all your social networks mobile.
  2. Helpful applications include (for online sharing of documents),, and TweetDeck (to access multiple conversations on Twitter); find a list of 20 recommended iPhone apps in a PowerPoint presentation at (type “Doug Devitre iPhone” into the search box.
  3. Create your own tool bar at for a great time saver.
Contact Information for Doug Devitre:

(v) 314-496-5973
(f) 314-754-8302

Real Estate Sites & Tools in this Briefing:

Doug Devitre’s business site:

Social networking sites for real estate:
Traffic research sites:
Contact management software:
ACT! Outlook

Social Media Account Tracker
Syndication program:
Combined RSS feeds:
iPhone apps:

More iPhone apps: (in search box enter: doug devitre iphone)
Personalized tool bar: