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Justin McCarthy Photo Justin McCarthy
Google Inc., Member, Strategic Partner Development

"Using Google to Boost Your Real Estate Sales"


Listen to Briefing from 10/05/07 & Receive Handout

Interview Summary:

Justin McCarthy is responsible for leveraging Google's volume of real estate searches for top real estate companies. McCarthy emphasizes that Google, since its inception, has served both the public and the industry “by passing consumers directly to professionals at no cost to either.” He makes clear what Google’s intentions are going forward. McCarthy enumerates three easy ways that agents and brokers can establish a Google presence that can readily be searched, explaining how three particular Google services can be utilized to increase the visibility of agents and their properties. He also mentions why Google mapping services have been embraced aggressively by the real estate industry. Among Google’s newer offerings is Google Apps. McCarthy advises individual agents and small to mid-sized companies how they can use this suite of mostly free, web-based applications to improve their day-to-day work practices. Although Google tools are his focus, McCarthy also shares some other favorites of his on the Web.

As a member of Google’s Strategic Partner Development team, Justin McCarthy is responsible for leveraging Google's volume of real estate searches for top real estate companies. To date, Google has enjoyed productive relationships with leading real estate companies—including, the major national full-service brokerages, such as: Baird & Warner, Century 21, Coldwell Banker, ERA, NRT, Prudential, RE/MAX and Windermere.

Justin joined Google from DoubleClick Inc., where he was the General Manager, Entertainment & Travel Networks, responsible for business development and advertising relationships with top-tier customers. His prior professional experience includes sales and marketing positions at a number of other media companies, including: The New York Times Company, Time Inc., and Hartford Media.

In addition to numerous interviews in national publications, Justin is a regularly featured speaker at many key real estate events, including: Inman Real Estate Connect, RIS Media, RE/MAX, Coldwell Banker, National Association of Newspapers, GMAC, and the Kelsey Conference.

He earned a BA in English from Trinity College in Connecticut and currently lives in New York City.


Contact Information:

Justin McCarthy
Member, Strategic Partner Development, Google Inc.
76 Ninth Avenue, 4th Fl
New York, NY 10011
(v) 212.565.9602
(f) 917.591.3367
(e) justin@google.com
(w)www.google.com