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"How To Turn Your Video Into Customer Gold! (Part#2)"

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7/2/10 Interview with Rich Chadwick

Loring Avenue, Suite 450
Salem, MA 01970

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Progress with Online Video

  1. A larger segment of the population has very high speed broadband Internet connections than two years ago; consumer cable broadband packages under $100 allow download speeds up to 50 mbps (with 100 mbps promised soon).
  2. Consequently, there has been a rise in demand for-and availability of-DVD and HD quality streaming video online.
  3. Real estate professionals can use high quality video at low cost.
Mobile Video

  1. The accessibility of video on mobile devices is growing because users want to do everything on their smart phones that they do at their desktop; agents can stream live, on-demand videos to their clients on iPhones or other mobile devices without having to use a an application developer.
  2. Being able to post video links directly on their own sites and social media sites gives agents more control over their contacts' viewing experience; the risk of seeing ads for competitors is reduced.
Video Tips for Marketing Properties

  1. The creation of professional-looking home tours and still frames is now easier than ever for agents using high def video camcorders such as the Sony HDR-XR150 (available for under $600); camcorders now have built-in hard drives-a 120GB hard drive holds 30 hours of full quality video.
  2. Video can be leveraged through exposure on social media sites such as Twitter, Facebook and LinkedIn; maintaining a high volume of posts is important, and video makes compelling content.
  3. Create a series of videos that you can drip out by email; real-estate-relevant topics can generate replies and bring people back to your social media and traditional web sites.
  4. Some attention-getting content ideas are property tours, neighborhood tours and industry tips (repurpose information acquired from sources such as the Society); once you have a video library, plan a release schedule and a replenishment schedule so that you can get to the top of people's news feed.
  5. Agents can set up an automatic feed of all or part of their free, personalized monthly CyberTips newsletter to social media sites.
Resources for Video

  1. The best free resource Chadwick has seen is VideoSpin, which is more robust than Windows MovieMaker; the paid version ($100) allows you to do your own green screen videos.
  2. Sony's low-cost ($59) Vegas MovieMaker has 70% of the features of the broadcast commercial version, including an audio tool that enables you to filter out extraneous noise.
  3. For agents who don't want to do video themselves, a local search is likely to uncover people in your area who can do the technical work.
Resources for Webinars
  1. Camtasia is a tool that lets you record anything coming onto your screen or through your speakers; create a PowerPoint presentation and plug a microphone into your computer; then as you play through the presentation, Camtasia records it on video.
  2. The Camtasia file can be exported to post on a site for downloading, or it can be sent to a streaming media provider to be hosted for a larger crowd.
  3. GoToWebinar simplifies the process of loading the creative aspects and composing the presentation for immediate viewing; the file can also be saved.
  4. Saved webinars can be archived on an agent's site for viewing on demand by small numbers; MultiMediaPros can transform the saved webinar file with a "simulated live" tool for rebroadcast that appears live-a streaming media host like MultiMediaPros can handle thousands at once.
Advice to Avoid Video Pitfalls

  1. Don't make the video too long; online attention spans are brief, so make your point as quickly as possible.
  2. Technical issues such as poor sound or poor lighting can get in the way of your message; deliver the quality that consumers have come to expect; a shaky camera is another issue that makes a video look amateurish-the HDR-XR150 corrects some shakiness.
  3. Don't do a video just for the sake of using the technology; you need to have a true message for people to respond favorably.
Looking Ahead

  1. Over the next few years, wired and wireless devices will all be sharing content; video will be everywhere.
  2. Devices are coming to market that will allow you to take whatever is on your computer to your mobile devices; televisions will have capability to browse and view streaming video.
  3. Tools such as AppleTV and BoxyBox already allow you to purchase or place content online for availability to you anywhere.
  4. The upcoming generation of consumers is very demanding about what they expect technologically.
Favorite Places on the Web

  1. covers streaming industry news; it covers new products and services, competition and future directions.
  2. The WayBackMachine feature on shows all the past versions of a url you type in.
  3. IMDb (Internet Movie Database) has a wealth of information about films; it is also available as an app.
  4., Entertainment & Design-is an annual conference where business leaders and visionaries are challenged to give the best speech of their lives in 18 minutes or less.
Special Offer for Society Members: Get your first webinar hosted by MultiMediaPros at a 50% discount-$100 instead of the regular cost of $200. The webinar limit is two hours and 2,000 viewers. Contact Information for Rich Chadwick:

(v) 978-740-3922
(f) 978-745-0978

Real Estate Sites & Tools in this Briefing:

High def camcorder: Sony HDR-XR150
Vegas Movie Maker:
Webinar resources:
Internet Movie Database:
Technology, Entertainment & Design: