Radio Header

Get Adobe Flash player

Sarah Milstein Photo Sarah Milstein
20Slides.com, Co-founder

"Twitter Tips and Tricks!"


Listen to Briefing from 10/02/09 & Receive Handout

Interview Summary:

Sarah Milstein, co-author of The Twitter Book, picks up on the social networking theme. She presents an overview of what Twitter is all about, why it is successful and how it is unique among social media sites. Concerning its marketing value for agents, she says, "When you post [the very short messages], they are public on the Web anyone can see them....They can help you reach people you do not already know." Milstein outlines practical steps about how to build followers on Twitter as well as how to find people already on the site who are worth following. She emphasizes that it is important to make messages appealing, and she explains what kind of content meets that goal. Among the helpful tools she recommends are the Twitter Advanced Search page and a service that can coordinate postings on multiple social networking sites. The issue of "public vs. private information" leads Milstein to suggest that Real Estate pros coordinate the use of Twitter with some other social network such as Facebook. She also cites a few typical mistakes with Twitter that can easily be avoided.

Sarah Milstein, co-founder of 20Slides, is a speaker, writer and consultant specializing in Twitter for business. She's the co-author, with Tim O'Reilly, of The Twitter Book.

Previously, she was on the senior editorial staff at O'Reilly, where she founded the Tools of Change for Publishing conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. She's also written for the series, co-authoring Google: The Missing Manual.

Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner.


Contact Information:

Sarah Milstein
Co-founder, 20Slides.com

(v) 917.837.9693
(e) sarah.milstein@20slides.com
(w)sarahmilstein.com