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"Energize Your Career and Life with Feng Shui!"


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Suzee Miller Photo
12/1/06 Interview with Suzee Miller

Feng Shui Paradigms
P.O. Box 177
Irvine, CA 92650
Biography

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Feng Shui Defined

  1. In part it is the art of placement or arrangement of furniture in an environment; Miller defines it more essentially as directing the flow of energy in an environment.
  2. Feng shui is based on the Chinese belief that everything in the universe is connected by energy; the placement of an object in a room impacts how energy moves in the room; the primary objective of feng shui is to create a balanced environment that results in a positive, welcoming feeling.
  3. The concept of feng shui as peaceful energy is not connected to superstition or religion.
Application to Real Estate

  1. Agents around the world are learning to apply feng shui principles in real estate; the proper placement of five elements-fire, earth, metal, water and wood-can lift energy to promote positive responses in clients.
  2. If feng shui is applied properly to create a balanced environment at a listing, buyers will stay longer and have a greater chance of falling in love with the property; more contract activity occurs in feng shui properties.
  3. Miller has hundreds of testimonials from agents who say that sluggish properties have sold promptly after feng shui enhancements were made.
Web Site Application

  1. A ba-gua (octagon) is an energy blueprint with eight divisions that is superimposed on an environment-e.g., a house or a web site; employing the ba-gua on a web site can lift its energy with the use of color, symbol and metaphor; the result is that visitors stay longer.
  2. "Less means more" is a basic feng shui tenet that can enhance environments and one's personal life; on a web site, this means decluttering its pages-removing what is not meaningful to the visitor.
  3. A web site needs to have a visionary mission statement-a defined purpose that is conveyed logically; the ba-gua allows this kind of clarity so that the eye of the buyer/visitor stays focused.
  4. A feng shui-designed site utilizes eight seconds to capture the visitor, eight ways to create benefits and eight ways to capture email addresses.
Ways to Enhance Web Site Impact

  1. Red is the color of "chi" (energy or the fire element)-its use at the top and center of a web site keeps attention there; yellow is the earth element-good for real estate.
  2. Blue is the color of education-very appropriate for the Society's site; the complexity of REcyber.com makes controlling clutter a challenge; the Society's Convention site is a good example of a simplified site-limited key places to go and plenty of white space.
  3. The greatest attribute of the Society site is that it is a true resource; agents should make their sites a resource for visitors.
  4. An agent should display a personal photo on a page other than the home page (e.g., on a company page or bio page); building value and credibility should precede trying to sell ourselves-sell the benefits you offer first.
Tips for Web Designers and Web Masters

  1. Abide by the "less means more" rule in visual design; keep verbiage at an eighth-grade reading level; use a logical layout that makes clear the benefits offered to clients.
  2. The header of a page should be in a "fire" color (red, orange, gold) to bring attention to the top or center (the fame and fortune areas of the ba-gua).
  3. Include six to eight ways to capture email addresses, e.g., free tips lists or a Q&A section; FengShui4RE.com is a resource for a tips list.
  4. The feng shui elements make an immediate difference for visitors-what makes them want to stay at a web site or a property; a lack of balance drives people away; the creation of balance and a lack of clutter engage people; the desired impact is a postive AHA or WOW.
  5. Aim for elements of fun, surprise, excitement, uniqueness, interest-not just the technical; Judy McCutcheon's use of the dog-host Chester at her Dallas Homes site is a good example.
  6. Include a "Click here if you'd like to share this site with a friend" opportunity.
Incorporating Feng Shui on Properties

  1. Most of the feng shui for real estate is done on the land, to make a strong, immediate (eight-second) impression from the curb.
  2. Utilize color in the front-yard landscape, especially red at the front door-such as a pot or two of red flowers; colorful flags or windsocks are good alternatives for their motion and color that signify life force.
  3. The front door is the mouth of chi; a fresh, black or charcoal doormat brings in the water element to balance fire and to strengthen the overall chi at the entrance door.
How to Feng Shui a Business Card

  1. Divide a business card into nine equal blocks; upper left is the wealth block, perfect for the company logo; upper right signifies partnership (contracts)-put your name or two hands shaking or a symbol of houses there; symbol and metaphor are as important as color.
  2. The block divisions apply to computer screens and flyers, too.
Practical Feng Shui Advice for Agents

  1. For more detail, see Miller's books, Color Your Listings Sold and Feng Shui Empowerment; the latter covers core principles and what to say (and not say) to buyers and sellers.
  2. The term "feng shui" need never be mentioned; agents can refer to "bringing more energy/life" to a property" by rearranging things and adding color.
  3. Other good resources include the books The KISS Guide to Feng Shui (Keep It Simple Series) and The Idiot's Guide to Feng Shui.
  4. Jeffrey Gitomer's web site on The Little Red Book of Selling, exemplifies feng shui principles.

Society members are offered a 10% discount on a consultation for office, home or business and for any product from Feng Shui Paradigms. Contact the company at 800-499-7844.

Contact Information for Suzee Miller:

(v) 800-499-7844
(f) 949-474-0222
(e) suzee@fengshuiparadigms.com
(w)www.FengShui4RE.com


Real Estate Sites & Tools in this Briefing:

Feng Shui 4 Real Estate: www.fengshui4RE.com
Judy McCutcheon's site: www.dallashomes.com
Miller's books: Color Your Listings Sold ; Feng Shui Empowerment
Other books: The KISS Guide to Feng Shui; The Idiot's Guide to Feng Shui.
Jeffrey Gitomer's web site: www.gitomer.com