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"Blog Your Way to the Top!"

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Tim O'Keefe Photo
4/7/06 Interview with Tim O'Keefe

Spider Juice Technologies
903 Acacia Ave
Torrance, CA 90501

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Blogging Explained

  1. A blog is basically a simplified content management system through which a person can post thoughts, much like a diary; a blog is archived historically by day, month, year.
  2. Although a blog begins as a unilog, it can become a broader forum if commentary is allowed; people may post their opinions on original content; comments may be added on the secondary opinions, and so on.
Relation to Real Estate

  1. Blogging offers real estate professionals another tool to raise their position with search engines; search engines look at blogs as they do regular web sites-the constant updating of a blog is an advantage.
  2. Blogging also allows an agent or broker to establish themselves as an authority on their marketplace; by expressing your opinions about issues, you become a thought leader.
  3. The more local the topics on a real estate blog are (e.g., controversy over zoning that might change home values), the more interest they are likely to generate among a defined audience.
  4. Include your MLS listings on your blog-for example, "Hot Listings of the Day"-as a way to get people to your registration page; if you have permission, include listings of other agents.
  5. The primary goal on the Internet is to build up your list because that is where the money is; once you have a list that you can control, you have a chance to establish direct communication with people; the blog is just an introduction to you.
Getting People to Your Blog

  1. The concept of syndication gives blogs an advantage over regular web sites; blog software has RSS or XML syndication so that whenever a posting goes up, it can be pulled automatically into people's readers and other web sites; the result is a natural accumulation of inbound links to your site from blog directories.
  2. Among the best known blogging platforms are (or BlogSpot), a free program from Google; users can create an account with Google hosting or with their own host.
  3. Alternatives that O'Keefe prefers, though not free, are Movable Type and TypePad from the same company; TypePad runs on the company's server, but Movable Type software can be run on your own server.
  4. WordPress is another good free service; Radio UserLand is an older system that still has value.
Definition of RSS

  1. RSS (Real Simple Syndication) allows people to access the blog on a blog reader; it pushes content out to people instead of having people come in to get it-the system works something like an email client for delivering content.
  2. People commit to RSS automatic delivery by clicking on a Subscribe button on the blog site or by copying the link and adding it to their reader; sites like MyYahoo have features for collecting and displaying a person's selection of RSS feeds.
  3. TypePad, WordPress and some other blogging services automatically provide RSS; uses an alternative protocol that is not as well recognized as RSS and XML.
  4. A way to adapt to RSS is to open an account at and insert the syndication feeds into FeedBurner to be converted to RSS.
  5. A good resource for information on blogging technicalities is O'Keefe's Real Estate Marketing Blog.

  1. Pinging is a way of informing the blog community that your blog exists and that new information has been posted to it; pings allow spiders to connect your blog to general Internet directories and search engines and RSS-specific indexes.
  2. A list of pings can go into your blog to accomplish automatic notification; some blogging software and services allow pings to be set up.
  3. Pinging can be likened to inviting an indexer to come see what you have on your blog site.
Promoting Your Blog

  1. Pinging is a first step, but strategies like trading links and getting listed on directories that work for traditional web sites also work for blogs.
  2. Good directories for blogs include O'Keefe's, and RealEstateABC.
  3. Blog roles are systems that automatically set up links between all the people signed up on a particular role; O'Keefe prefers to have more control over his links.
How to Start Blogging

  1. Sign up for free at and just start writing for fun; once you get serious, look into Moveable Type and anything with WordPress; O'Keefe offers a real estate blogging service at
  2. You need to find the software to use and then assemble content and establish a timely regimen for posting; then advertise your blog through blog-specific and general Internet marketing techniques; continue to improve content; most importantly, use your blog content to get leads.
  3. A tip for generating content is to jot down or record what you are saying to clients each day; two or three times a week, turn your comments into blog entries; some software will allow you to create a group of articles for timed release.
Favorite Web Sites

  1. O'Keefe particularly likes,, RISMedia and any of the NAR sites.
  2. State association and local board sites are a good resource for staying abreast of your local marketplace.
Contact Information for Tim O'Keefe:

(v) 310-555-9145
(f) 310-878-0420

Real Estate Sites & Tools in this Briefing:

O'Keefe's Real Estate Marketing Blog: and BlogSpot:
Movable Type:
Radio UserLand:
Blog directories:
Informative real estate sites:
Blog directories:
Informative real estate sites: