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Dustin Gellman Photo Dustin Gellman
Catylist Inc., CIO

"Tech Tips to Boost Your Commercial Sales!"

Listen to Briefing from 06/06/08 & Receive Handout

Interview Summary:

Dustin Gellman of Catylist zeros in on technology tips that are of interest to all practitioners but of particular benefit for Commercial agents. Being in the field of commercial listing services, he advises attendees on how to combine the use of listing services and customer relationship management databases for maximum impact through targeted marketing. Single practitioners can use listing services effectively to level the playing field against much larger competitors. Gellman is sensitive to the needs of small offices and lists the technology they require for success. He tells the secrets of what makes for a good web site and effective email communication, drawing a distinction between property marketing and corporate marketing. Gellman outlines a three-step approach to building a solid marketing plan rooted in technology. Once agents have a good plan, he further explains how they should take advantage of it up front to attract sellers, even before employing it to market actual listings. According to Gellman, "The most underutilized aspect of technology is to actually use it as listing tool."

Dustin Gellman began his real estate career at 18, working as a salesperson for Sperry Van Ness | Lillie & Associates in his hometown of Ann Arbor, Michigan. He continued his apprenticeship for five years and obtained his CCIM designation at age 23. He then co-founded Catylist with Ron Marten, another CCIM designee. From 2002 to the present, Gellman helped grow Catylist into a leading provider of local commercial information exchanges.

Dustin’s efforts are now focused on delivering marketing, research and technology solutions for commercial real estate companies. Gellman holds a B.A. from Northwestern University and is currently an MBA candidate at Northwestern's Kellogg School of Management in Evanston, Ilinois.

Contact Information:

Dustin Gellman
CIO, Catylist Inc.
444 N Wabash Ave, Suite 500
Chicago, IL 60611
(v) 312-595-9384
(f) 312-873-4227

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