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Jennifer Allan Photo Jennifer Allan
Sell with Soul, Author

"No More Doom & Gloom - Let's Get Ready for the Real Estate Boom!"

Listen to Briefing from 02/21/10

Interview Summary:

As we emerge from choppy waters, it's exciting to look forward to a stable, possibly even a booming real estate market. Are you ready for it? Are you prepared for the backlog of business that can be unleased upon those of us who survived? Learn what you can do TODAY to fill up your pipeline for tomorrow's real estate recovery!

"Selling to Your Sphere of Influence: No Sales Pitch Required!"

Listen to Briefing from 02/21/09 & Receive Handout

Interview Summary:

Whoever came up with the idea that the best way to generate business and referrals from your friends is to pester them to death? If traditional approaches to relationship marketing leave you cold, you'll want to hear what Jennifer has to say on the matter. Yes, you CAN succeed with a referral-based business model without becoming that annoying real estate agent everyone avoids at parties...

Jennifer Allan is a former top producing real estate broker, a published author, a speaker and a trainer. She has written five books about the business of selling real estate, including her flagship book: "Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect". Her new book entitled "If You're Not Having Fun Selling Real Estate, You're Not Doing it Right!" will be released in early 2010.

Jennifer believes that the secret of success for real estate agents is not in aggressive marketing techniques or hard-core sales pitches, but rather in being competent in one's craft. Competence begets confidence. And in today's world of increasingly suspicious and ad-weary consumers, having an air of self-assurance and enthusiasm will be far more effective than a slick sales campaign.

Jennifer writes and speaks with this philosophy in mind. She preaches that salespeople should follow the Golden Rule in their day-to-day practice of business - treating clients and prospects respectfully, as the salesperson him or herself would like to be treated. Being competent, reliable and fair, and motivated by a true desire to earn a paycheck, not just show up at closing with hand outstretched.

Jennifer is a regular columnist at Realty Times and a frequent contributor to RIS Media, a member of the RE/MAX Hall of Fame, and is one of the industry's most popular bloggers.

Contact Information:

Jennifer Allan
Author, Sell with Soul
2932 Ross Clark Circle, Suite 452
Dothan, AL 36301
(v) 303-947-1335

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Real Estate CyberSpace Alert briefings and Real Estate CyberSpace Radio are a service of the Real Estate CyberSpace Society. Opinions of the interviewees do not necessarily reflect those of the Society which assumes no responsibility for those opinions and comments. Guests and topics are selected on the basis of potential interest and value to members, but selection does not constitute endorsement. Information and opinions are from sources believed to be reliable but cannot be guaranteed.