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Sara Bonert Photo Sara Bonert, Director of Broker Services

"How Accurate Are Zestimates and How To Discuss Them With Clients"

Listen to Briefing from 02/21/10

Interview Summary:

"But Zillow says..." Ever had a client say this to you? How do you respond? Learn how to have a conversation around this number, help the client understand exactly what it representation using accuracy statistics published on

In the presentation we'll look take a look at where the data comes from and how listing data effect the Zestimate. This is great information for any agent who's ever had a client say "But Zillow says..."

"Follow the Crowds to Zillow!"

Listen to Briefing from 07/03/09 & Receive Handout

Interview Summary:

Sara Bonert, director of broker services for, counsels listeners on ways to benefit from the busy Zillow web site. Her tips include answers to give consumers for their questions about Zillow Zestimates® as well as how to be found on Zillow searches and be recognized as a real estate authority. She explains how the new Zillow iPhone application, which layers comprehensive property information over GPS capability, keys into the trend toward mobile marketing. Bonerts specialty is helping real estate professionals market themselves online. She sees the rising trend of social networking as an area with great potential for broadening contacts and developing relationships. She tells agents, "In general, I really feel that any efforts that you put into social media are going to pay off for you." However, she cautions that being successful with social media requires forethought, and she lays out the steps for agents to follow in getting started in the right direction. Bonert also shares her favorite resources for learning about online marketing and technology tools and gives examples of successful real estate blogs.

Sara Bonert is the Director of Broker Services for Zillow, one of the most trafficked real estate websites with over 8.5 million visitors a month. Sara works with real estate professionals around the country, helping them leverage online marketing and social media opportunities, while also promoting ways professionals can market themselves on Zillow.

Sara is a licensed Realtor in Illinois and a member of the Chicago, Illinois and National Associations of Realtors.

Contact Information:

Sara Bonert
Director of Broker Services,
999 3rd Ave Suite 4600
Seattle, WA 98104
(v) 678 641 7997

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Real Estate CyberSpace Alert briefings and Real Estate CyberSpace Radio are a service of the Real Estate CyberSpace Society. Opinions of the interviewees do not necessarily reflect those of the Society which assumes no responsibility for those opinions and comments. Guests and topics are selected on the basis of potential interest and value to members, but selection does not constitute endorsement. Information and opinions are from sources believed to be reliable but cannot be guaranteed.